Social networking not working?

[RoyalSOM]

I've tried social networking for my site and it's not working.
http://www.facebook.com/pages/Royal-Scho...2023397796

This is the Facebook site and this is the actual site, does anyone have any ideas what will work because I just can't seem to get it to?
Any help I would love,
Thanks

[ellaparsons]

Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives.