Google or Yellow Pages - Which is best for your Business

[fruity and fun]

Google or Yellow Pages - Which is best for your Business
Yellow Pages May Not Get the Success It's Looking For Online.
Yellow Pages recently changed its name to reflect a stronger focus on local marketing, but that might not help, if this study is any indication. In the post, there were four very important bits to make note of:

92% chose Google over the Yellow Pages
46% choose the top listings
30% never leave the top 5 listings
No one went past the first page of the SERPs

What This Information Indicates

Basically, businesses that operate online, and aren't at least doing some SEO, won't have much hope when it comes to generating traffic through search. The top five spots is where the money is really at, and after that, it declines sharply. This is not exactly groundbreaking news, however.
What is rather quite interesting was the large number of people who chose Google over the Yellow Pages. I don't think businesses should avoid getting their listings in the yellow pages, but it's definitely something to pay attention to when planning your marketing budget

[ATSWorld]

I'm a google person or bt.com for numbers ... always thought it was a huge waist of paper ... unless you talking about on-line

[www.madbug.co.uk]

SO they never asked me as I often browse past the first pages to see what is there.

[The PetShop Finder]

Its got to be google, I didnt think yellow pages was still around

[fruity and fun]

Yes its seems like we all agree that google is the best

[www.ambrose-services.co.uk]

Yep! Definitely Google. I've not had even a referral from Yellow Pages.

[mjohnson]

I would think Google as Yellow Pages isn't as up and coming as Google.

[ATSWorld]

more like dying a slow death compared to google

[Modern Signs]

google for me!