Facebook Ads v Google Ads

[spadge68]

l might have to look into facebook ads.

[zaraallaire]

AdWords is successful primarily because the ads are linked to keyword searches. So if the keywords happen to be,”canon auto focus camera, mumbai” and you happen to be a dealer in Mumbai who’s selected these keywords, your ad will show up. It’s an almost perfect mapping of ‘intend to purchase’ and your company.

[grayensmith]

The reason Google ads get more clicks is because if someone clicks on an commercial from there, they over likely came to there to search for whatever ads they are clicking on anyway and are more serious about purchasing your product or service. Facebook ads are clicked possibly because they happen to be there at the right time, not because the person is interested in spending any money.